Brand manager NSP, Pitampura, Delhi Location_D2C Brand

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<strong>Key Responsibilities<br><br></strong><ul><li> Social Media Ownership: Lead Instagram and YouTube Shorts strategy — plan,<br><br></li></ul>execute, and scale engaging short-form video content.<br><br><ul><li> Content Creation & Strategy: Ideate content buckets, briefs, and shoot plans. Work<br><br></li></ul>with editors/designers to deliver high-performing creatives.<br><br><ul><li> Performance Marketing Creatives: Develop thumb-stopping ad creatives and hooks<br><br></li></ul>aligned with campaigns on Meta, YouTube, and Google.<br><br><ul><li> Copywriting: Craft impactful captions, headlines, product taglines, ad copies, and<br><br></li></ul>brand messages with a consistent tone of voice.<br><br><ul><li> Influencer Marketing: Identify, onboard, and manage creators across tiers. Plan<br><br></li></ul>barter and paid collaborations, and manage campaign outcomes.<br><br><ul><li> Brand Storytelling: Maintain consistent brand language and aesthetic across<br><br></li></ul>platforms, from website to packaging to PR kits.<br><br><ul><li> Cross-Team Collaboration: Work closely with Growth, Product, and NPD teams for<br><br></li></ul>product launches and integrated campaigns.<br><br>⸻<br><br><strong>Must-Have Skills<br><br></strong><ul><li> Deep understanding of Gen Z/Millennial audiences and digital-first storytelling</li><li> Hands-on experience with Instagram Reels and YouTube Shorts creation</li><li> Creative sensibility and strong copywriting skills</li><li> Familiarity with CapCut/Canva/Adobe Suite for creative briefing</li><li> Ability to manage multiple projects and creators in parallel</li><li> Strong aesthetic judgment and attention to detail<br><br></li></ul>⸻<br><br><strong>Good To Have<br><br></strong><ul><li> Prior experience in beauty, skincare, fashion, or lifestyle D2C brands</li><li> Knowledge of trends, memes, and viral content formats</li><li> PR or on-ground activation experience is a plus<br><br></li></ul>Skills: brand storytelling,youtube shorts,strategy,instagram reels,adobe suite,performance marketing,content creation,influencer marketing,capcut,copywriting,social media strategy,campaigns,cross-team collaboration,canva

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